Do you ever just stare at your phone not knowing what you have to post to Instagram this time? So you just decide to skip it all together? Sometimes we get so paralyzed by the thought of having to be on social media to promote our brands, our creative brains just freeze. Let me help you out! Here are a few of the techniques I use to never run out of Instagram content ideas.
Before we get started…
We need to talk about what we use Instagram for in the first place. As a business owner you want to promote your 1:1 services in a non-salesy, non-sleezy way. Right? Then you need to be on social media to serve your future clients and add value to their day-to-day life. You want them to trust you and see you as an authority in your field. One of the best ways to do that is by publishing educational content. In this blog post, I will dive into ways to never educational Instagram content.
Instagram content ideas & tools you need
I’m not going to make this any harder than it needs to be. Below, you will find a list of tools, places and things I use to never run out of Instagram content ideas. Are ya ready?
- Google Keyword Planner
- Facebook groups
- Amazon reviews / Bol.com reviews
- Discovery calls
Google Keyword planner
In order to know what is going through your client’s mind before they hire you, is finding out what they Google. What exactly do your people Google? You need to focus on these questions so that YOU can give them the answer. Sneaky marketing.
Google has blessed us with the Google Keyword Planner. You can find this tool inside ads.google.com. After you’ve signed up for this service (it’s free), you will find the Keyword planner under the Settings & Planning menu.
The way it works: Google calculates search volume and competition for specific search terms. This tool is mostly used for paid ad campagnes so that you can figure out what chances you’ll have for showing up on top of the first page. But it’s also extremely useful for SEO and….content ideas!
If you type in a few search terms of your niche (for example: Instagram content), Google will generate a list of related search terms, or similar words people have used to search this. Google also shows you how many searches each term has gotten in the past month and how high (or low) your competition is for each search term.
Based on Google’s analysis, you will know what type of information your clients are looking for online and what exact words they use to describe their problem/struggle. In turn, you can use these ideas to create educational content.
If you do not want to sign up to Google Ads because you don’t want to leave your credit card information, you can always check out Google Trends. Trends will give you an idea of what is hot & happening in the world right now. Type in a search term from your niche and you can see what people are looking for on the internet and what search terms are most popular at the moment.
Raise your hand if your clients ask you the same questions over and over again. Why not answer these questions publicly in blog posts, Instagram captions or podcasts? You can then refer to your content every time someone new asks your the same question.
Gather all of the FAQ’s people ask you about your services all. the. time. It’s gonna save you so much time in your business, I promise.
Here’s the thing: if many people ask you the same thing, there must be an urgent need for this information. What may seem self-evident to you, is not the case for your future client. Step inside your clients’ mind and answer their burning questions.
Facebook groups are a freakin’ gold mine! People ask questions in communities every single day because they want help from others. Even though their questions will be answered in the Facebook group directly, it will give you an idea of what types of questions and problems your target audience is dealing with.
It’s important you find Facebook groups your ideal client hangs out in (not your competitors). Search Facebook for possible groups your target audience might be in. For example, if you are a career coach, you can look inside groups that give job hunting advice or job interview tips.
Amazon Reviews (or Bol.com)
Have you ever read the reviews on Amazon? They’re genius. People praise or completely burn down books. Besides getting enough content ideas from these reviews, you’ll also have a ball reading them. It’s true entertainment.
Negative reviews of books about your niche are extremely helpful. It tells you exactly what problem the book didn‘t solve. Play into that! You can be the one to answer their burning Q.
Generally, most people complain that books cover too much theory and don’t give enough practical tips. Take that into account when you create content. Be the person that shares actionable tips. Something your reader can diy the minute they read your content.
Last, but not least. Take inspiration from your discovery calls with your current clients. They are telling you the exact reason they asked for your help. Listening to their reasons for working with you, shows you what you are best known for and what problems other people think you solve.
Aways have enough Instagram content ideas
Like I said, educational content is the way to go if you have absolutely no idea where to start with your content. Helping your clients achieve their dreams through your content makes you the authority in your field. It also establishes trust with your audience. You show you have their best interest at heart!
However, sometimes you just have 0 inspiration. It feels like you’ve answered the same question a billion times. My words of encouragement: keep going. Find new ways to answer old questions. Get creative! And I know for sure that using the above tools will give you a nudge in the right direction.
I would love to hear more about you and your business. Did you just start out? What is the biggest struggle you run into? Let me know in the comments below. And let me know which of these tips you are going to implement! Feeling overwhelm? Let me know how I can help you.