If there’s one thing I don’t regret doing in my business, it’s starting a podcast. Having a podcast changed my business entirely. Better yet, most of my clients said they either listened to the episodes before contacting me or learned about my services from my podcast. Would you like to start a podcast in 2020, but are you still unsure if it’s something you can do and why you should do it? Read this blog post to get some extra encouragement from me and the reasons why podcasting benefits your business.
The #1 reason having a podcast works: Know, like & trust process
There’s one main reason why podcasting, just like video, contributes to your sales. Sales is a know, like and trust process. People need to know you exist, and then they need to like you (your personality). Once they trust you, they’ll purchase from you. Trust is built through frequent 1:1 interaction and by constantly providing valuable information to your future client. Podcasting does both of these trust building activities.
People listen to your episodes in their personal time (while working out, driving the car, or cleaning). Listening to your episodes becomes part of their daily routine. It’s like they’re listening to their best friend talk on the phone. Therefore, it becomes a very personal experience. Because of the nature of this exchange, it almost feels like you’re part of their friend circle. This in turn, will establish trust between you and your listener. If they are convinced you’re the person that can help them achieve their goals, they will have a feeling they already know you.
This is the #1 feedback I get from my clients all the time. The first time we meet, they always say like they feel like they already know me so well because they’ve listened to my voice and stories for hours. There’s this immediate feeling of friendship.
Trust is also established by consistently sharing valuable information. Your future client needs to kow you are capable of helping them. They also need to know that they can rely on you for sharing the latest information with them. Podcasting allows you to casually share your expertise and convince your listener you’re the expert they need.
People Google things all the time. They are looking for answers to daily questions. Your podcast can be that answer…if you promote it correctly. Just like blog posts, podcast episodes should include search terms your listener is interested in. You should name your episodes things your future client is looking for. Find out what words they use to describe their current struggle. Never make the title of your podcast too fancy. Just start out with simple questions and phrases.
You can do search term research on Google or Pinterest. Just type in what you think your future client is looking for, and Google/Pinterest will automatically give you suggestions of similar search terms. If you know how to, you can also use the Google Keyword Planner inside the Google Ads dashboard.
Podcast platforms such as iTunes and Spotify are great ways to get discovered as a business. If your episodes contain search words that people actually use, they will land on your podcast. This contributes to the “know” factor in the know, like and trust process. People need to know you exist! Use the titles of your episodes strategically.
You’re the authority
Although everyone, and everyone’s cat can start a podcast, by starting one, you’re showing the world you have valuable opinions to share. You are a thought leader and a true expert in your field. Being an authority means you’re the go-to person when it comes to questions about your expertise. This secures more sales. People want to buy from people who can be trusted and who are considered top notch experts.
Also, by practicing your (public) speaking and presentation skills, you are becoming a better leader. If you’re able to communicate your thoughts with enough conviction, you’ll be able to persuade future clients to work with you. Being able to commercially sell your thoughts and ideas makes you a great entrepreneur/leader! The more episodes you produce, the better you will become. Promise.
The first few episoded I ever recorded took me hours! I usually had to write out every single thought I wanted to share. Over time, it became easier for me to share from my heart and have a one-sided conversation. If you find it difficult in the beginning to record episodes on your own, collaborate with other thought leaders! Recording a conversation is much easier for the first few episodes.
Conviced that having a podcast is great for your biz?
Are you convinced you need to start a podcast asap? Let me know down below in the comments because I would love to be one of your first listeners/supporter! I would also love to hear more about you and your business. Did you just start out? What is the biggest struggle you run into? Let me know in the comments below. And let me know which of these tips you are going to implement!